Privacy Policy
Welcome to https://www.thefruitcompany.com/pages/privacy-policy. This Privacy Policy outlines the practices and policies of The Fruit Company ("we," "us," or "our") regarding the collection, use, disclosure, and protection of your personal information when you use our website, services, and related applications. By accessing or using our website, services, and related applications, you agree to the terms of this Privacy Policy.
Protecting Your Personal Information
The security of your personal information is extremely important to us. At our physical headquarters, we have security measures in place to protect against the loss, misuse or alteration of your personal information.
When we receive and transfer your data online, such as a credit card number, we use GeoTrust secure socket layer technology (SSL) to encrypt your information and protect your privacy. We are also compliant with the Payment Cards Industry (PCI) standards.
Because data transmission over the Internet is never 100% secure, there is no guarantee. You play a significant role in protecting your information. After you create an account or make a purchase from The Fruit Company, you are responsible for protecting the security of your user name and password. You are responsible for all transactions made using your user name and password.
Collecting Information
The use of your information is subject to The Fruit Company’s privacy policy. We collect information for the following reasons:
- To send catalogs and other promotional communications
- To improve our products and services
- To contact you about an order
- To process and fill an order
We may use aggregated data without personal information for purposes such as, but not limited to research, website improvement or other commercial purposes. We may use your email address to contact you about an inquiry, or to provide notices or information about our products or services.
We may collect information such as names, addresses, telephone numbers, email addresses, IP addresses, user names, passwords, answers to security questions, information about your company or business, dates of birth and credit card and/or other payment or ordering information when you:
- Request a catalog
- Receive a gift from The Fruit Company
- Place an order from The Fruit Company
- Inquire about our products or services
- Subscribe to our email list
- Register as a user on thefruitcompany.com
- Participate in a survey, contests or other marketing event
- Are referred to us though a marketing promotion or third-party business relationship
- Enroll in our affiliate program
- Submit information for employment consideration
We also may gather information about website use with cookies and/or other online tools such as pixel tags.
Collection and Use of Mobile Phone Numbers (SMS Communications)
We collect mobile phone numbers as part of our communication and service offerings. These numbers may be used to send you important updates, order confirmations, and other service-related information. With your explicit consent, we may also send promotional SMS communications. You may opt-out of receiving these promotional messages at any time by following the instructions provided in the SMS.
Sharing of Mobile Phone Numbers
We do not share, sell, or rent mobile phone numbers to third parties for marketing purposes. Your mobile phone number is collected solely for the purposes of providing our services, and it will not be shared with third parties unless required for the completion of a transaction, legal compliance, or in cases where you provide explicit consent.
Opt-Out of SMS Communications
If you no longer wish to receive SMS communications, you can opt-out at any time by [specify opt-out method, e.g., texting "STOP" to a number, or contacting customer service]. We will promptly process your request, and you will no longer receive SMS marketing messages from us.
Changes to the Use of Mobile Phone Numbers
If we change how we use mobile phone numbers for any reason, we will notify you via email or SMS and provide you with the option to opt-out before such changes take effect.
Information We Share
We do not sell or share your personal information, including mobile phone numbers, with third
parties for marketing purposes. However, we may share your information with trusted third-party
service providers to:
- Process payments
- Fulfill and ship orders
- Provide customer support
- Analyze data to improve services
These providers are only permitted to use your information as necessary to provide these services
and must comply with data protection laws.
We may also share your information if required by law, such as to comply with a subpoena, legal
process, or government request.
Cookies
A cookie is a piece of data stored on your computer. Cookies are used to flag information about website usage, and we do not use the information in conjunction with your personal information.
We use two types of cookies, session ID cookies and persistent cookies. Session ID cookies terminate once you close your browser. A persistent cookie is a small text file stored on a user's hard drive. You may remove persistent cookies by following your browser’s instructions. You may still use our site if you set your browser to not accept cookies.
Business Transitions
In the event that The Fruit Company merges with another company, is acquired by another company, or sells a portion of its assets, users' personal information will, in most instances, be part of the assets transferred. We notify you via email prior to the change.
Right to Deletion
Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:
- Delete your personal information from our records; and
- Direct any service providers to delete your personal information from their records.
Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:
- Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, and provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
- Debug to identify and repair errors that impair existing intended functionality;
- Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
- Comply with the California Electronic Communications Privacy Act;
- Engage in public or peer
- reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
- Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
- Comply with an existing legal obligation; or
- Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.
Notification of Changes
If we decide to change our privacy policy, we will post those changes to this privacy statement. If we are going to use personal information in a manner different from the policy stated at the time we collect the information, we will notify you via email. You always have choice as to whether or not we use your information. If you opt out of all communication with The Fruit Company, and/or deactivate your account, your information will not be used and you will not be contacted.
Legal Disclaimer
Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our website.
Remove Your Name from Our Lists at Any Time
If you prefer not to receive catalogs or other communications from The Fruit Company via mail, email, or telephone, please contact our Customer Service at the information listed below.
You may continue to receive some communications for a short amount of time after you send us a request not to use your information. We appreciate your patience during this time, as promotional messages may be scheduled in advance.
If you no longer wish to receive email communications from us regarding our website, special offers or services, products, and/or newsletters, you may choose to stop receiving these emails at any time. Information on how to opt out of receiving marketing email is provided in every email, or you may email Customer Service at customerservice@thefruitcompany.com, or you may write us at the address provided below. Please be sure to include your full name, email address, and specifically what type of information you do not want to receive.If you opt out of receiving communications via email, this may reduce or eliminate the offers and other promotional benefits you receive.
If you opt out of receiving marketing email, we will continue to send you emails regarding order confirmation and shipment notification when you place an order with us.
Children's Privacy
We do not knowingly collect personal information from children under the age of 13. If we learn that we have collected personal information from a child under 13, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us with personal information, please contact us at [customer service email].
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need to use your personal information, we will securely delete or anonymize it.
International Data Transfers
Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country. We take appropriate safeguards to ensure that your personal information remains protected and secure when it is transferred outside your home country.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to read the privacy policies of each website you visit.
Your Data Protection Rights
Depending on your location, you may have the following data protection rights:
- The right to access – You have the right to request copies of your personal information.
- The right to rectification – You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The right to erasure – You have the right to request that we erase your personal information, under certain conditions.
- The right to restrict processing – You have the right to request that we restrict the processing of your personal information, under certain conditions.
- The right to object to processing – You have the right to object to our processing of your personal information, under certain conditions.
- The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
How We Use Your Information
In addition to the purposes mentioned above, we may use your personal information for the following purposes:
- To personalize your experience on our website.
- To analyze trends and conduct research about improving our products and services.
- To develop new products and services.
- To send you marketing communications that we believe may be of interest to you, in accordance with your marketing preferences.
- To prevent, detect, and investigate security breaches and potentially illegal or prohibited activities.
Automated Decision-Making and Profiling
We do not engage in automated decision-making or profiling that produces legal or similarly significant effects on you.
Security Measures
We implement appropriate technical and organizational measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures include [specify security measures, e.g., encryption, access controls, etc.].
Complaints
If you have any concerns about our use of your personal information, you can make a complaint to us at [customer service email]. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.
Changes to This Privacy Policy
We may update this privacy policy from time to time in response to changing legal, technical, or business developments. When we update our privacy policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material privacy policy changes if and where this is required by applicable data protection laws.
Contact Us
If users have any questions or suggestions regarding our privacy policy, please contact us at:
The Fruit Company
2900 Van Horn Dr. Hood River, OR 97031
Call: (800) 387-3100
Fax: (541) 387-3104
customerservice@thefruitcompany.com